Trademark Lawyers

Dozier Internet Law Trademark Lawyers

Dozier Internet Law is a top rated (AV) firm of trademark lawyers with offices in Virginia. The founder of the firm, John W. Dozier Jr., is a seasoned technology executive with a diverse and unique background in both litigation and Internet and E-Commerce business and is licensed to practice law by the Supreme Court of Virginia.

The following are comments from the firm as trademark lawyers:

How do trademark infringers do it? The most troublesome and difficult to combat are the "hit and run" campaigns that use seemingly untraceable email marketing techniques, short-lived websites and domain name "tasting." There are an infinite number of techniques in use today and more being developed for tomorrow. Thieves always try to stay ahead of the game.

Why do they do it? Consider that the essence of trademark protection is to try to ensure the public is not confused into thinking another business is your business. The first motivation for a trademark infringer is obvious: to make money. Infringers do this by direct competition against your company, by acting as affiliate marketers or lead brokers of your competitors or by selling the leads they generate.

The second reason for such theft is more in the category of unfair competition than pure trademark infringement. Sadly, it has received virtually no attention in the media though it reflects a far more nefarious motivation: Business sabotage. Embarrassing sites that look like your business are launched, "your" business sends out 10 million emails and "your" employees post outrageous and embarrassing comments under your company name.

What should you do? The odds your name will be stolen are high. The odds it will be sabotaged are low. For every 1,000 trademark complaints we receive, perhaps 10 involve sabotage. One percent is an acceptable risk to some, but not to others. Regardless of your level of concern, there is no justification for not policing your names if you are serious about your business. Register the names with the U.S. trademark office and perhaps one or two other offices. Consistently review the PPC ads and organic search engine results (including blogs and forums) using a variety of search terms. Participate in an "alert" system. Be prepared to act promptly to go on the attack if the situation calls for it.

Do the right thing at the right time, and the infringers will move on to an easier mark.

Trademark Lawyers for Web Business

Dozier Internet Law trademark lawyers work throughout the US and around the world. We are AV rated and pre-eminent lawyers in the field. Our main trademark lawyers website has a broad range of information on just about every Internet legal issue you can imagine!

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Remember, you can visit the main Dozier Trademark Lawyers Website for more information on trademark law and our trademark lawyers.

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